Synthetic Leather,
Built for Production.
Founded in 2002 in Wenzhou, China, Xinxinli is a synthetic leather supplier with its own production facility. We work directly with manufacturing resources -- not as a trading company -- which means we can participate in both material development and production processes.
Our primary focus is footwear and consumer product applications. We work with brand owners, manufacturers, and wholesalers across different regions, adapting our approach based on what each client actually needs.
Brands
Product development and material selection support
Manufacturers
Stable supply and consistent batch quality
Wholesalers
Competitive pricing and reliable inventory
Company Milestones
2002 -- Founded
Established in Wenzhou with focus on PU synthetic leather for footwear applications.
2008 -- Production Expansion
Added production lines to support growing OEM and ODM demand from domestic and international clients.
2015 -- International Markets
Began supplying brands in the US and Middle East, developing market-specific material options.
Present -- Sustainable Materials
Expanded into water-based PU and recycled material lines to meet evolving compliance and sustainability requirements.
Our Facility
Manufacturing in China
Direct access to production resources -- from material development through to mass production output.
![Xinxinli main production floor](https://xinxinly.com/wp-content/uploads/2026/04/Image-2026年4月25日-11_52_10.png")
Production Floor
Main manufacturing facility
Coating Line
Surface finishing process
QC Inspection
Pre-shipment quality checks
Material Storage
Mterial warehouse
Sample Lab
Development and prototyping
Lamination Line
PU bonding and layering
20+
Years of continuous operation in Wenzhou
ISO 9001
Quality Mgmt
OEM/ODM
Both Supported
Industry Presence
APLF Shanghai
Asia Pacific Leather Fair -- global leather and materials sourcing
APLF Hong Kong
China Import and Export Fair -- broad international buyer access
Wenzhou Shoe Fair
China International Footwear Fair -- domestic and regional buyers
FIMEC Novo hamburgo
Global Leather Show -- European market and sustainability focus
Lineapelle Milan
International leather exhibition -- premium fashion and accessories market
Istanbul Leather Fair
Deri Istanbul -- key gateway to Turkish and Middle East markets
Projects That
Reflect How We Work.
Each case represents a real client situation. Details are generalized to protect confidentiality.
Footwear Brand -- Material Development for New Line
Situation
A mid-size footwear brand needed a PU upper material matching a specific hand feel and durability target, with a tight development timeline.
Approach
We proposed three existing material options as starting points, reducing initial development cycles. Adjustments were made after first sample confirmation.
Outcome
Sample approval reached in 2 rounds instead of the typical 4-5. Production started on schedule.
"Starting from existing materials saved us at least three weeks in the development phase."
-- Product Manager, Footwear Brand
Distributor -- Consistent Supply Across Repeat Orders
Situation
A regional distributor was experiencing color and texture variation between batches from their previous supplier, causing downstream complaints.
Approach
We established a fixed production formula and incoming inspection protocol for their SKUs, with batch-to-batch comparison built into the QC process.
Outcome
Zero batch rejection complaints over 18 months of ongoing supply. Reorder cycle shortened due to predictable lead times.
"Batch consistency was the main issue we had before. It's no longer something we think about."
-- Purchasing Manager, Distribution Company
Turkish Factory -- Ready Materials for Fast Market Entry
Situation
A factory owner in Turkey needed materials aligned with local market preferences -- specific textures and price points -- without starting a full development process.
Approach
We shared a curated selection of ready materials matching the described market requirements. Physical samples were sent within one week.
Outcome
First order placed within 3 weeks of initial contact. No custom development required.
"We didn't need to develop anything new. The ready options matched what our market wants."
-- Factory Owner, Turkey
How We Work
With Clients.
The process adapts depending on whether you need development support or are ready to order from existing materials.
Material Selection
We start by understanding your application, performance requirements, and cost range. Based on this, we propose multiple material options -- not a single recommendation -- so you can evaluate trade-offs directly.
Development Client
We map your product spec to existing materials first, reducing the need to develop from scratch.
Wholesale / Market Buyer
We share a curated selection from our ready material library based on your market and price point.
Sampling
Physical samples are prepared based on confirmed direction. We avoid repeated development by starting from proven materials and making targeted adjustments after your first review.
Development Client
Adjustments are made after initial sample confirmation -- not before -- to avoid unnecessary iterations.
Wholesale / Market Buyer
Ready material samples are dispatched quickly. No development cycle required in most cases.
Production
Once samples are approved, we coordinate directly with our production facility. Planning is based on your order requirements, and we maintain the same material formula used in sampling to ensure consistency.
Development Client
We move from approved sample to mass production with documented parameters to protect consistency.
Wholesale / Market Buyer
Repeat orders follow the same production setup, keeping lead times and quality predictable.
What We Can
Actually Do.
Three core areas that define how we support clients -- from first inquiry to ongoing supply.
Material Development Support
We support clients who need materials developed to specific performance, appearance, or cost targets -- working from existing proven materials to reduce time and risk.
- Multiple material proposals per requirement -- not a single option
- PU, microfiber, and other synthetic leather types
- Surface finishing and coating customization
- Adjustments made after initial sample confirmation
Stable Supply & Ready Materials
For wholesalers and market-focused buyers who need consistent stock, competitive pricing, and materials ready to order without starting development from scratch.
- Ready-to-use material options for faster order decisions
- Consistent batch quality for stable resale margins
- Direct factory coordination -- no trading company markup
- Materials aligned with regional market trends (Turkey, Brazil, etc.)
Quality Control & Compliance
Every order goes through structured inspection and performance testing -- from incoming materials to final shipment -- to minimize variance and meet regulatory requirements.
- Incoming inspection to REACH & RoHS standards
- Performance testing: abrasion resistance, flexibility, color fastness
- Final inspection via standard sampling before shipment
- ISO 9001 management principles applied across production