Privacy Policy
This policy explains how Xinxinli collects, uses, and protects information provided by clients, partners, and visitors in the course of our business operations.
Last updated: January 2025
Who We Are
Xinxinli is a synthetic leather manufacturer and supplier based in Wenzhou, China, established in 2002. We operate our own production facility and supply PU, microfiber, and other synthetic leather materials to footwear manufacturers, wholesalers, and brand owners globally.
For the purposes of this policy, Xinxinli acts as the data controller for personal information collected through our website, business communications, and commercial relationships.
Data We Collect
We collect only the information necessary to conduct business, respond to inquiries, and fulfill contractual obligations. This includes:
Business Contact Information
- Name and job title
- Business email address
- Phone number
- Company name and address
Commercial & Technical Data
- Product specifications and sample requests
- Order history and transaction records
- Shipping and logistics details
- Communication records and correspondence
Website Usage Data
- IP address and browser type
- Pages visited and time on site
- Referral source and device type
What We Do Not Collect
- Sensitive personal data (health, biometric)
- Consumer end-user personal data
- Payment card or banking details
How We Use Your Data
Information collected is used exclusively for legitimate business purposes related to our role as a B2B synthetic leather supplier:
Order Fulfillment & Contract Performance
Processing sample requests, managing orders, coordinating production, and arranging shipment logistics.
Business Communication
Responding to inquiries, providing technical support, sharing material specifications, and maintaining client relationships.
Compliance & Record-Keeping
Maintaining records required for regulatory compliance, quality audits, and traceability of materials supplied.
Website Improvement
Analyzing aggregated usage data to improve website performance and content relevance for procurement professionals.
Legal Basis for Processing
Where applicable under data protection regulations, we process personal data on the following legal grounds:
| Processing Activity | Legal Basis |
|---|---|
| Order processing and fulfillment | Contract performance |
| Responding to business inquiries | Legitimate business interest |
| Regulatory and compliance records | Legal obligation |
| Marketing communications (if applicable) | Consent (opt-in) |
| Website analytics | Legitimate interest / Consent |
Data Sharing & Third Parties
We do not sell or rent personal data. Information may be shared only in the following limited circumstances:
Logistics & Freight Partners
Shipping addresses and contact details shared with freight forwarders and customs agents solely to fulfill delivery obligations.
Production & Supply Chain Partners
Technical specifications may be shared with production facilities under confidentiality agreements to fulfill material orders.
Regulatory Authorities
Where required by law, including customs declarations, export documentation, and compliance audits.
IT & Platform Service Providers
Website hosting, email, and CRM providers operating under data processing agreements with appropriate safeguards.
Data Retention
We retain personal data only as long as necessary for the purpose it was collected, or as required by applicable law:
7 Years
Commercial Records
Order records, invoices, and transaction data retained for accounting and legal compliance purposes.
3 Years
Business Correspondence
Email and communication records related to inquiries, development projects, and client support.
12 Months
Website Analytics
Aggregated usage data and logs retained for site performance analysis, then deleted or anonymized.
Regulatory Compliance Context
As a synthetic leather supplier, Xinxinli operates within a regulated materials environment. Our data practices support compliance with the following frameworks:
EU REACH Regulation (EC 1907/2006)
We maintain material composition records and supplier documentation to support REACH compliance declarations. Client-facing data collected during compliance inquiries is handled with the same confidentiality standards as commercial data.
RoHS Directive (2011/65/EU)
Technical documentation and test reports shared for RoHS compliance verification are treated